We’re launching SCC by protesting run clubs at City2Surf!

People love to make excuses to avoid their creative projects.

“I’ll do it someday” can easily fill anyone with false hope.

A year ago, no one made time for running. As soon as it was cool to do run clubs, they some how made that time.

We want to claim that time back for the creative stuff they actually care about more than waking up at sunrise for a knee injury.

How we’ll make it happen

  • Dream it.

    What started as a brain wave from midnight till 2AM led to a rough mock up. What followed was this page you’re reading right now. Next up, I messaged the most creative people I know to bounce the idea off them.

  • Build it.

    Ideas are easy till you’re running 16km with 10kg of gear. Building the rig requires building a team of experts and mentally preparing for the bumps & bruises that you’re likely to see in TikTok bloopers (coming soon).

  • Amplify it.

    The best ideas you see are always the tip of the iceberg. So once you’ve got one, half the battle is figuring out how it can reach the eyeballs of creative people mid-doom scroll. We don’t just want them to laugh & scroll. We want them to join the call.